Virtual Reality Development
ELGi's Product Showcase in Virtual Reality with Taanga Studios.
Event
International Rail Equipment Expo 2023, New Delhi
Technology Used
VR Development, 3D Rendering
Platform:
SteamVR
Launch Date
12th & 13th October 2023
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Client
ELGi
About the Client:
ELGi is a global industry leader specializing in the design, manufacture, and distribution of a diverse range of industrial products and equipment. With a focus on innovation and sustainability, the company has carved out a strong presence across various sectors, from automotive and construction to healthcare and textiles.
Notably, ELGi’s air compressors stand as a testament to their engineering excellence, offering high efficiency and reliability that cater to the demanding needs of multiple industries.
Introduction:
In a pioneering endeavor, Taanga Studios collaborated with ELGi to elevate the showcasing of their products through Virtual Reality at the International Rail Equipment Expo 2023. This project centered around immersing participants into a life-like train environment, allowing them to understand ELGi's products' functionality and innovation up-close.
What Were the Challenges?
1. Captivating Amid Competition:
In the midst of numerous exhibits, creating an experience that stands out was paramount. The challenge was to transcend the norm and provide attendees with something unforgettable.
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2. Precise Product Representation:
ELGi's products—windshield rain wipers, compressors, and horns—come with intricate functionalities that required detailed, accurate representation in VR.
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3. Optimizing User Time:
With a target simulation time of just 4 minutes, ensuring attendees got a comprehensive understanding of ELGi's offerings was crucial.
What was Our Approach?
1. Tailored Unity VR Development for Oculus Quest:
To ensure a smooth and immersive experience, Taanga Studios leaned on Unity's advanced VR capabilities. Designed specifically for the Oculus Quest, this made ELGi's VR experience with Taanga Studios feel realistic and responsive.
2. True-to-Life Train Simulation:
ELGi's product showcase in Virtual Reality transported users into the pilot's seat of a train. This first-hand experience allowed participants to engage with and operate ELGi's products, understanding their real-world applications.
3. Interactive Touchpoints with Product Integration:
Every product had specific interactive sequences. Users could, for example, toggle the windshield wipers during a simulated rainfall, feel the compressor's power as the train chugged forward, or blast the horn, making the experience both educational and memorable.
What was the Outcome?
1. Unprecedented Engagement:
The booth buzzed with activity as attendees queued to experience ELGi's VR collaboration with Taanga Studios. This engagement translated to a broader awareness of ELGi's innovative product lineup.
2. In-depth Product Understanding:
Beyond mere product displays, attendees gained a functional understanding of ELGi's offerings, all thanks to the immersive simulation.
3. Stellar Client-Partner Feedback:
The project's success wasn't just celebrated by ELGi's top executives. Frontline operators from Indian Railways were also stunned by the simulation. Their feedback was overwhelmingly positive, with a strong inclination towards adopting VR simulations over traditional computer-based methods for training operators.
Some Glimpses of IREE 2023 Expo
Conclusion:
ELGi's product showcase in Virtual Reality with Taanga Studios was a resounding success, marking a significant milestone in product demonstration and engagement at industry expos.
The success at the International Rail Equipment Expo 2023 is just the beginning. Based on the feedback and the potential seen at the expo, we believe there's immense opportunity ahead.
We can develop a full-fledged simulation for both the railways and metro systems, which can significantly elevate and revolutionize the training methodologies, pushing the boundaries of what's possible in training and operational excellence.
What Our Clients Say?
Elevate Your Brand's Digital Experience with Taanga Studios!
In the evolving world of immersive technology, your brand deserves a partner that understands innovation and engagement. At Taanga Studios, we bring a fusion of creativity, technological prowess, and a commitment to excellence.
Our successful collaborations, such as the notable ELGi's equipments in Virtual Reality, highlight our capability to transform ideas into captivating digital realities. Partner with Taanga Studios today and chart a course towards a groundbreaking digital future!