3D Product Development
3D Modeling and Rendering for
E-commerce Marketplace
Technology Used
3D Development & AR
Project Duration
2 Weeks
Platform:
Flipkart
Year
2023
Client
Qarpentri by Design Cafe by
About the Client:
Qarpentri stands as a beacon in the interior design industry, offering bespoke solutions to its clientele. With a robust manufacturing unit in place, they decided to venture into the e-commerce realm, kickstarting their journey with an extensive range of cupboards.
What is the importance of 3D Product rendering
in E-commerce?
3D rendering in e-commerce enhances product visualization, allowing interactive real-time views from multiple angles. This not only boosts user engagement but also offers cost savings over traditional photoshoots. With seamless integration into Augmented Reality, customers can virtually interact with products, leading to personalized shopping experiences, fewer returns, and increased sales. As technology evolves, 3D rendering ensures e-commerce businesses stay ahead in the digital landscape.
What Were the Challenges?
1. Limited Initial Resources:
Qarpentri was in the nascent stages of manufacturing its product line. Consequently, we had minimal resources to work with - just texture samples and a 2D blueprint. The absence of actual product images posed a significant challenge.
2. Optimization for AR:
Given the e-commerce platform's requirements and the increasing demand for AR viewing, the 3D models had to be meticulously optimized without compromising on detail.
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3. Specific Aesthetic Requirements:
Qarpentri had a clear vision - they wanted their product renders to exude realism while maintaining a subtle elegance. This required a delicate balance in scene setup and lighting. Qarpentri had a clear vision - they wanted their product renders to exude realism while maintaining a subtle elegance. This required a delicate balance in scene setup and lighting.
What was Our Approach?
1. Leveraging Past Experience:
Our prior engagements with similar projects equipped us with the expertise to interpret Qarpentri's 2D blueprints accurately. This foundation ensured that the 3D models mirrored the client's vision.
2. Scene Setups:
We crafted multiple scene setups, each echoing the realism and subtlety Qarpentri sought. The chosen setup, showcased below, perfectly encapsulated their brand ethos.
3. Complementary Color Palette:
To ensure the cupboards stood out, we employed complementary wall colors based on the wardrobe textures. This design choice accentuated the product, preventing it from blending into the background.
4. Diverse Renders:
Adhering to Flipkart's specifications, we rendered the product from various angles and views. Additionally, a 2D outline accompanied by a human vector provided a clear-size reference for potential buyers.
5. Highlighting Product Details:
To offer customers a closer look at the cupboard's texture, we incorporated a realistic iron box model, sourced from TeraBYT Store, inside the cupboard.
6. Texture Replication:
The challenge of replicating small texture samples to fit a full-sized wardrobe was met head-on by our skilled artists. Using tools like Photoshop and advanced AI solutions, they crafted a seamless pattern that mirrored the original sample. This pattern was then intricately detailed in Blender using nodes, ensuring the final texture on the 3D model was both realistic and consistent.
Outcome?
The collaboration between Taanga Studios and Qarpentri resulted in a series of lifelike 3D models, ready for e-commerce listing. These models not only met but exceeded Qarpentri's expectations, offering an immersive shopping experience unparalleled by traditional 2D imagery.
Future of E-commerce with 3D?
In the coming times, 3D modeling will replace traditional images, adding an extra dimension to Qarpentri's reselling strategy, making it easier for customers to find the products they desire. Enhanced images and comprehensive information will bolster Qarpentri's online credibility.
The shift to 3D images will not only make their offerings more appealing but will also circumvent the substantial investments typically associated with traditional photography and video production. This is a significant advantage, especially for an international seller aiming to strike a balance between quality and costs.
What Our Clients Say?
Partner with Taanga Studios:
Taanga Studios stands as the ideal partner for resellers, be it large or small, aiming to harness the potential of 3D for platforms like Amazon and Flipkart. Reach out to our team, and together, we'll explore the vast possibilities of the platform.
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