How to Use Online 3D Viewer to Improve Your Ecommerce Business?

Imagine a world where your online shoppers can truly touch and feel your products, explore every intricate detail, and even virtually try them on before they click "buy." In the digital age, where physical interaction is limited, e-commerce businesses face a constant challenge: how to bridge the gap between a static screen and a satisfying shopping experience. 

But what if there was a solution? A revolutionary tool that transforms flat product images into immersive, interactive experiences?  

For the rapidly growing ecommerce market, it's crucial to stay ahead of the competition. One way to do so is by adapting to meet your customers' demands. Traditional 2D pictures and a standard customer experience are no longer enough.   

In fact, studies show that 61% of customers prefer to shop on an ecommerce website that offers AR and 3D visualization technology. This is where the power of 3D viewers comes into play.

In this blog, you'll discover: 

• How online 3D viewers can skyrocket your conversions and sales 

• Ways to boost customer engagement and create a memorable shopping experience 

• Can 3D viewers enhance your brand perception and set you apart from the competition? 

• Practical tips for choosing the right 3D viewer platform and integrating it seamlessly into your website or app. 

• Inspiring case studies of e-commerce businesses that have successfully leveraged the power of 3D viewers. 

What is a 3D Viewer? 

A 3D viewer is a powerful tool that allows you to showcase interactive 3D models of your products on your website or app. It enables customers to virtually "tour" your products, examine them from all angles, and experience them as if they were in a physical store.

By incorporating a 3D viewer, you can provide your customers with a more engaging and realistic product experience. 

With a 3D viewer, your customers can spin, zoom, and inspect your products in detail, gaining a better understanding of their quality, features, and dimensions.

This level of interactivity bridges the gap between the online and offline shopping experience, increasing customer confidence and reducing buyer's remorse. Customers can access the 3D viewer from their mobile devices, tablets, or desktops, making it convenient and accessible for all. 

The Benefits of 3D Product Viewer for Ecommerce: 

By leveraging the power of 3D visualization in your ecommerce business, you can unlock a wide range of benefits that will help you stand out from the competition and drive sales. Let's explore some of these benefits in detail:

1. Deliver Engaging Product Experience. 

In a crowded ecommerce landscape, it's essential to differentiate your brand and offer a unique product experience. By integrating a 3D viewer into your online store, you can provide customers with an immersive and engaging shopping experience.  

The ability to interact with 3D models of your products gives customers a sense of realism and helps them visualize how the product will look and feel in real life. This level of engagement can significantly increase customer satisfaction, boost brand loyalty, and ultimately drive more sales. 

2. Increase Marketing ROI 

Implementing 3D visualization technology in your ecommerce store can have a significant impact on your marketing efforts. Studies have shown that stores that adopt 3D visualization experience an increase in sales and conversions.  

Image Source: Modelry

Take the case of Rebecca Minkoff, a high-couture fashion brand, which saw a 44% increase in add-to-cart rates and a 27% increase in order placement after implementing a 3D viewer feature. Here’s the complete case study. 

Additionally, customers who viewed products in virtual reality were 65% more likely to make a purchase. By enhancing your product experience with 3D visualization, you can drive better marketing results and improve your return on investment. 

3. Reduce Product Returns 

Product returns can be a significant pain point for ecommerce businesses, impacting both profitability and customer satisfaction. However, 3D visualization can help minimize product returns.

By allowing customers to thoroughly examine products from all angles and in detail, 3D models provide a more accurate representation of the product.  

This leads to reduced uncertainties and better-informed purchase decisions, resulting in a 50% decrease in product returns. By leveraging 3D visualization, you can save time and resources associated with returns processing and restocking, while also improving customer satisfaction and loyalty. 

4. Decrease Bounce Rate 

High bounce rates are a common challenge in the ecommerce industry, with the average rate hovering around 45.68%. Capturing and maintaining customer attention is crucial for driving conversions and sales.  

3D imaging can help address this challenge by providing an immersive and interactive experience that keeps customers engaged for longer periods.

According to a study by EyeKandy, 50% of users spend more than 2 minutes on pages with 3D visualization. By integrating a 3D viewer into your product pages, you can reduce bounce rates, increase customer engagement, and encourage further exploration of your products. 

What are the Different Types of Online 3D Product Viewer?  

Now that we've witnessed the transformative potential of online 3D viewers, let's embark on a guided tour of the diverse landscape of available technologies. Each type offers unique strengths and caters to specific needs, so choosing the right one is crucial for optimizing your e-commerce experience.

• 360° Product Spins: These viewers allow customers to rotate products around a fixed axis, providing a comprehensive overview from all angles. Imagine customers examining intricate jewelry pieces or rotating furniture to envision them in different corners of their homes. This simple yet effective technology offers a significant step up from static product images.

3D Product Visualization by Taanga Studios

• Interactive 3D Models: This next level of immersion grants the customer's complete control. They can freely zoom in, zoom out, and rotate 3D models, uncovering every detail and functionality. Think of customers inspecting the intricate mechanisms of a watch or virtually assembling furniture pieces to ensure they fit their space. This interactive experience fosters deeper engagement and builds trust in product quality. 

• Augmented Reality (AR) Viewers: These cutting-edge tools overlay 3D models of products onto real-world environments through the camera on a smartphone or tablet. Imagine customers placing furniture in their living room to see how it fits or trying on sunglasses virtually to assess their style. AR blurs the lines between online and offline, creating a truly personalized shopping experience. 

Video Source: Taanga Studios

• Virtual Try-On: This innovative technology takes customer engagement to a whole new level. Customers can virtually try on clothes, shoes, and accessories, eliminating the need for physical fitting rooms. Imagine trying on dozens of outfits without leaving the comfort of home, ensuring perfect fit and eliminating return anxieties. This personalized approach not only boosts conversions but also builds brand loyalty through convenience and innovation. 

The ideal 3D viewer for your business will depend on your product types, target audience, and budget. Consider factors like ease of use, compatibility with your existing platform, and the level of immersion you want to offer. 

How to Get Started with a 3D Viewer? 

Implementing a 3D viewer on your ecommerce website may seem daunting, but it's much easier than you might think. Here's a step-by-step guide to help you get started: 

1. Determine Which Products to Showcase in 3D 

Start by identifying which products in your portfolio would benefit the most from 3D visualization. Consider products that are frequently returned or those that require customers to visualize their dimensions, texture, or fit. Begin with a few key products to measure the impact of 3D technology and consumer behavior. 

2. Find the Right 3D Modeling Experts 

To create 3D models of your products, you'll need to partner like Taanga Studios with a skilled team of 3D modeling experts. Look for professionals with experience in creating high-quality 3D models and a streamlined workflow for efficient delivery. 

Consider factors such as scalability, real-time quality assurance, and affordable pricing. For example, CGTrader has a decade's worth of experience in the industry and has worked with top brands such as Nike and Staples. 

3. Provide 2D Product Images to the Modeling Team 

Once you've selected a 3D modeling team, provide them with high-quality 2D images of your products. These images will serve as references for creating the 3D models. Be sure to include multiple angles and details that will help accurately represent your products in the virtual space. 

4. Quality Assurance and Optimization 

The 3D modeling team will then create the 3D models based on your provided images. Each model will go through a rigorous quality assurance process to ensure it meets the highest standards.

This process includes checking for realistic aesthetics, accurate dimensions, and other details that enhance the overall viewer experience. Additionally, the models may need to be optimized by adding textures, colors, and other visual elements that showcase the products effectively. 

5. Embed the 3D Models into Your Ecommerce Website 

Once the 3D models are complete and compliant with quality standards, you can receive the files and easily embed them into your ecommerce website.

Platforms like Shopify, Magento, Wix, and WooCommerce support seamless integration with 3D solutions. For now, CGTrader offers a digital asset management system that allows you to manage and embed thousands of 3D files in real-time. 

How E-commerce Giants Conquered 3D Viewers? 

Move over, flat product images! These inspiring case studies showcase how real e-commerce businesses have harnessed the magic of 3D viewers to achieve incredible results: 

1. IKEA's Virtual Living Room Revolution: 

The furniture giant took home furnishing to the next level with its revolutionary 3D room planner. Customers can drag and drop furniture pieces into virtual rooms, customizing layouts and visualizing scale in real-time.

This interactive experience not only boosts confidence in purchases but also reduces return rates due to size miscalculations. 

Results: 

• 44% increase in conversion rates for customers using the 3D room planner. 

• 17% reduction in furniture returns. 

• Enhanced brand perception as a tech-savvy and customer-centric leader. 

2. Warby Parker's Virtual Try-On: 

The eyewear brand transformed online glasses shopping with its virtual try-on technology. Customers can upload selfies and virtually try on dozens of frames, adjusting angles and finding the perfect fit. This eliminates the need for physical store visits and builds trust by allowing customers to see exactly how the glasses will look.  

Video Source: Warby Parker

Results: 

• 78% increase in conversion rates for customers using the virtual try-on tool. 

• 24% reduction in product returns due to fit issues. 

• Improved customer satisfaction and brand loyalty. 

3. Adidas' Interactive Shoe Journey: 

The sportswear giant gamified online shoe shopping with its 360° product spins and interactive zoom features. Customers can explore every detail of shoes, rotate them around, and even zoom in on materials and technology. 

This immersive experience keeps customers engaged, increases brand appeal, and drives purchases. 

Results: 

• 32% increase in time spent on product pages with 3D viewers. 

• 15% rise in average order value. 

• Enhanced brand perception as a leader in innovation and customer experience. 

Read more here. Adidas' Interactive Shoe Journey. 

These are just a few examples of how leading e-commerce brands are leveraging the power of 3D viewers. By following their lead and implementing these innovative tools, you too can unlock a world of increased conversions, boosted engagement, and satisfied customers, propelling your e-commerce business to new heights. 

The Future of 3D Viewers in Ecommerce:

The adoption of 3D viewers in ecommerce is on the rise, and it's clear that they play a crucial role in enhancing the online shopping experience. As technology continues to advance, we can expect more innovative applications of 3D visualization, such as the integration of augmented reality and virtual reality experiences.

The recent announcement of Apple's Vision Pro headset indicates the growing interest in spatial computing, which will further revolutionize the ecommerce industry. 

As an ecommerce business owner, it's essential to stay ahead of the curve and leverage the power of 3D viewers to boost your sales, reduce returns, and enhance customer satisfaction. By providing an engaging, immersive, and interactive shopping experience, you can differentiate your brand and stand out in the competitive online marketplace. 

Investing in 3D visualization technology is an investment in the future of ecommerce. Start exploring the possibilities of 3D viewers for your online store today! 

Contact us to learn more about implementing 3D solutions in your ecommerce store and how it can transform your business.